Napsterize Your Knowledge!

There’s a popular phrase that’s popped up in marketing circles: “Napsterize knowledge.” What the heck does that mean? Simple: if you know something useful or interesting, share it and watch it spread, and build your reputation in the process. How…

Can’t beat piracy? Work with it, instead!

There’s no way to compete with people who are downloading music illegally, so why not team up with the system so the songs that people download could be yours? Indie distributor Jeff Price, who started TuneCore, uses digital distribution to…

Remaindered Links: January 26

Curating your own life soundtrack: How does your audience really use your music in their daily lives?Keywords: advice, audience, songwriting

Praise Canada!

Honestly, I think one line in this article sums it up pretty well: Seneca College is the first Canadian post-secondary institution to take part in a first-of-its-kind initiative in Canada to highlight independent music and get it heard by the…

Raise the roof, not the volume

Ever hear that iPods and other mp3 players are dangerous ? Well, they are. Or, they *can be* if you don’t know how to use them appropriately. In the news these days: the kinds of headphones that often come with…

How NOT To Use A Mailing List

There’s this band I know. I met them at a conference, and they seemed cool. I gave them my card. Big mistake. First, they added me to their mailing list without asking. This was a faux pas, but I let…

Playing for good isn’t all bad

Think playing for “a good causeâ€?? means no one signs at the dotted line? Think again. Going the benefit route could be one of the best techniques you got. Check out this piece from the October 2005 Music Edition of…

Starbucks Eyeing MP3 Downloads

Looks like Starbucks is moving closer to offering digital music downloads through their Hear Music program, allowing customers to load MP3s directly onto portable players, in addition to CD sales and on-the-spot CD burning: “A lot of our customers are…

Street Musicians Sponsored by Sony

To promote the soundtrack to Walk the Line, Sony is paying street musicians $80/day to play sets of Johnny Cash songs. My head asplode.

How To Break An Act

Abrasive-yet-insightful music industry commentator Bob Lefsetz knocked one of the park a few days back with his post, Breaking An Act. A must-read, even if half of it is just plain common sense.