Exposure = Discovery = Sales

…says Gerd, on the ongoing P2P debate. Very similar to the "sampling = audience" equation I’ve been preaching since I learned it way back in my radio days.

Upcoming Conference Call: Get More Gigs

An encore of our highly popular "zone strategy" seminar for artists who want to grow an audience in their home region FAST. Tomorrow at 1pm for IndieBiz.com Members.

My Backend is on Fire!

I keep nudging you about unusual merch opportunities: here’s what Joe Perry’s up to…

Pew Round II

Apparently, the half of pool of musicians who told the Pew Survey that they don’t want their audiences sharing music is about to beat down the half of the pool of musicians that do. Sigh. Come on, kids. There’s plenty…

Media Obesity vs. Songwriting

The folks in our Nashville Mastermind Group have challenged each other to write as many songs as possible between now and the end of the year. In some side conversations, a few of the participants have told me that, apart…

Stupid Things Bands Do + Set Up Your Own Event

While I was on the road, I almost missed the latest issue of our friend Dave Jackson’s Musician’s Cyber Cooler newsletter. This month, he asked a panel of folks to describe the stupidest thing they’ve seen bands do. The winning…

Avoid These Band Website Design Mistakes

Over at Build Your Band’s Site, I’ve been testifying about what to include in your site — here’s the flip side of that same coin: a great rundown of the items you should steer clear of. [ Thanks to Jason…

P2P at Pew

The Pew Research Center has released results from its study of musicians’ attitudes towards file sharing, and the numbers don’t surprise. Artists are split between folks (like Don Henley and Metallica) who believe file swapping needs to be stopped now,…

The Magic People and The Pretty Good Problem

I want you to read this NYT profile for two reasons. It echoes what we’ve been saying for the last three years about the distinction between growing a street team from your core audience and letting them tell you about…

Making Ends Meet

Sometimes you can’t always make ends meet with the income from your music, but you can find creative ways to blend your creative work with your day job. [Thanks to Abnu from WordLab for the tip!]

Back on the Grid on Thursday

Sorry to everyone who’s been trying to get in touch — I was out of town for a family funeral and had less ‘net access than anticipated. And like most folks who traveled over the last few days, the trip…