If you use email newsletters to announce gigs and communicate with your fans, you should read Jakob Nielsen’s new article entitled Email Newsletters: Surviving Inbox Congestion. Some interesting revelations from Nielsen’s survey: most people spend less than one minute reading a newletter they only read 19% of the content (wow!) 67% of readers completely skip [...]
Stay safe on the Web!
June 16, 2006 By Leave a Comment
Using zone strategy with your mailing list
June 15, 2006 By Leave a Comment
If you’re a practitioner of Joe’s zone strategy for booking gigs, here’s a tip that’s served me well: incorporate your zones into your mailing list for more accurate mailings. It occurred to me that it doesn’t always make sense to email everyone in the state of Washington that I’m playing a show in Seattle. I [...]
Ready for the road?
May 18, 2006 By 1 Comment
We’re having an early summer heat wave here in Seattle, and the sunny weather always turns my thoughts to…touring! Roadtripping , playing in different cities to new audiences, living on fast food and floor crashing at the homes of host bands and/or brave and generous superfans. Alas, as gas prices continue their seasonal skyward climb, [...]
Preparing your Flash website for IE7
May 11, 2006 By 3 Comments
(This post contains more web-geekery; if you’re unfamiliar with things like HTML and JavaScript, you’ll want to get your webmaster or a web-savvy friend to help you out.) I was messing around with my website a few days ago when I noticed something strange about the Flash audio player I was using. Specifically I had [...]
More on Flash players and visitors without Flash
May 9, 2006 By 1 Comment
(Warning: this post gets a bit geeky, so make sure you involve your webmaster if you’re unclear or uncomfortable making changes to your music website.) Yesterday I mentioned that if you’re using a Flash music player on your music website, you should always offer your visitors a way to download the free Flash plug-in. This [...]
Tip for better MySpace searching
May 6, 2006 By 1 Comment
Bob Baker has produced an e-book on using MySpace as a music marketing tool. Lots of interesting ideas, from how to set up a MySpace profile to tips from musicians in the trenches. (Disclaimer: I’m one of them, and quoted in the book. Yay me!) In the past I’ve written about my own MySpace experiences [...]
DIY recording tips and other cool stuff
April 5, 2006 By 1 Comment
5 Questions With Lynn Resnick, Expanding Brooklyn
April 4, 2006 By 3 Comments
Lynn Resnick is the dynamo behind Expanding Brooklyn, an up-and-coming management firm located in Seattle. Through EB, Lynn has helped guide the careers of country and bluegrass songwriter Korby Lenker and experimental electronic outfit Mercir. I asked Lynn to participate in our 5 Questions series and talk about her approach and philosophy. As an artist [...]
