From a stellar overview of digital rights management, this insight from one of the most influential folks at a major label…
Ted Cohen, EMI SVP, believes users who pass around music after paying
for it are basically recruiting new fans for the label – and should get
something in return in the form exclusive access, free downloads or
even cash. While he’s tight-lipped about the service details, he’s very
vocal about the future role of DRM. It should “empower and not
criminalize�? users, and should allow the user “fluid use of content�?
across devices. Cohen, widely regarded as the “pope of digital music,�?
is the first to evangelize about the need to stop policing users and
promote community. More should listen.
2 responses
Dear Joe,
I found spinme.com while surfing the net for a sight like yours. It is a fantastic site and I am sure you are helping many people that want to, and don’t know how to, get this business of music right. I am one of us.
I recently got hired as the manager for a new progressive rock band and very pleased to find your site and its valuable information. Thank you.
Bill
Flexible Management? (DRM)
— EMI gets kudos for its breakthrough DRM approach.