Audiences trusted that they were watching independent content, but instead of being an unpaid ad, the influencer had a secret partnership with Polymarket to create fake gambling opportunities for their followers. The “bet” could be something as ridiculous as how many times Donald Trump said “McDonald’s” at a press conference. If you earn your income based on people trusting you, then when someone else is secretly taking money from them by placing an undisclosed bet, it’s an unfair advantage.
