Warner had a good idea in promoting the Secret Machines through weblogs, but the project went off the rails when somebody tried the good-old “lots of fans love this song at the same IP address” trick…
Warner’s Wacky Street Team Antics Backfire
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Warner had a good idea in promoting the Secret Machines through weblogs, but the project went off the rails when somebody tried the good-old “lots of fans love this song at the same IP address” trick…
In
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Merchants of Cool – Blog Style
Warner Brothers screwed up big time by trying to get The Secret Machines, a new band already getting commercial airplay, on some hipster mp3 blogs. If you’re interested in what the “industry” thinks about how it went down and what