Tips

I don’t know why I didn’t post this earlier… here is an essential read for those of you itching to get your songs into film, television and commercials. Remember that the majority of professional songwriters make the bulk of their…

I used to be pretty rabidly opposed to HTML newsletters, but many of my colleagues have shown me the light. Yes, there are still some problems, but the pros outweigh the cons. Especially when you design a newsletter that really…

From New York Magazine, a reminder that you should be looking to your friends and family to populate your FIRST show in the area — after that, you should be building your audience from the friends that those folks brought…

It’s not a music newsletter per se, but this newsletter we got from the Ellen Degeneres show is a really good example of keeping a newsletter short, taking care of business (talking up show dates) and emphasizing personality. What can…

Last weekend, I had a blast answering questions on David Hooper’s free conference call. We couldn’t get to every single one, but I’m gonna try to answer some more here… I have released music using three different band names in…

Are you approaching your live shows as a source of “passive” revenue? We had a great discussion in our Summer Strategy Seminar about how bands are using new technology to offer their own “official” live recordings for sale to fans.…

.Mike Edwards from Jesus Jones has written a perfect essay about the importance of holding on to the publishing rights for your work, and how one hit song can translate into a strange but profitable career once your hit has…

Mark Redetzke at ClickZ analyzes the “flash mob” craze in New York, and highlights three essentials of any good viral marketing campaign: 1. Make it worth doing 2. Don’t fear incentives 3. Use a “velvet rope.”

Fat Chuck’s has a Top 25 To-Do list for independent musicians (which has 27 items on it, but who’s counting?) — I couldn’t have said it better myself.

Our friend Chris Standring (writer of Street Team) has posted a great commentary at GoGirlsMusic.com about the right way to get your self-produced album into stores.

Our friends at HitBox have a list of seven tips for e-zine publishers…

I’ve been talking a lot about tastemakers lately, and now here’s a REQUIRED READING article about the evolution of that concept into Taste Tribes.