Grow Your Audience

It’s so easy to focus on social media marketing and street team strategies, that we often overlook some of the most basic ways that you can grow your audience. Every day, someone probably asks you what you do for a living. And, according to Penelope Trunk, it’s okay to “focus on where you spend your […]

Yesterday, I wrote about how our culture cast Simon Cowell as the villain of American Idol, just because he has the audacity to tell people “no.” We’re so concerned with being liked, with validating everyone’s experiences, and with wanting happy endings. In that mindset, someone that says “no” really is a villain, aren’t they? They’re […]

If you believe the news reports from the Television Critics Association, there’s “no villain” on American Idol now that Simon Cowell has left for the American version of X-Factor. That’s a shame. American culture has evolved in the past few decades to the point where it’s almost criminal to deny someone their request. Thankfully, it’s […]

…also known as your fans. While this will sound a little contradictory coming from the guy that wrote two books about audience engagement (with a third on the way), think about the qualities that drew your fans to you in the first place. There’s a huge difference between understanding your perfect audience and catering to […]

I meet too many aspiring musicians who tell me they’re just waiting for that lucky break for the world to discover their talent. In the meantime, they’re usually the same folks watching every episode of American Idol instead of booking gigs and selling tickets. To me, luck means ordering a drink at Starbucks at the […]