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Marketing and career advice for musicians, music managers, and creative professionals.

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Grow Your Audience

Would you really want to be the next Rebecca Black?

March 17, 2011 Joe Taylor Jr. Leave a Comment

Rebecca Black made it into the iTunes Top 100 this week. While Jay Frank’s analyzing the songwriting mechanics that make Rebecca Black’s “Friday” a chart success, I’ve been getting lots of e-mail and DMs about a new wave of song sharks using the viral video bandwagon to convince parents to sign their kids up for […]

Grow Your Audience

My @SproutSocial Experiment: Setting Boundaries on Social Media

March 9, 2011 Joe Taylor Jr. 1 Comment

I’ve been teaching some workshops on social media lately, and one of the questions that comes up very often involves how to keep Twitter and Facebook status updates from taking over your life. In the new edition of Grow Your Band’s Audience, I updated my advice about staying accessible and available. To stay focused on […]

Grow Your Audience, Tools, Web/Tech

How microfunding sites like Kickstarter can stifle success.

March 2, 2011 Joe Taylor Jr. Leave a Comment

Michael Epstein suggests that microfunding better suits a label model, where funders on a Kickstarter-type campaign can invest in a slate of projects rather than in a particular artist. Scott Andrew notes that sites like RocketHub encourage some acts to put the cart before the horse, raising money from an audience they haven’t yet cultivated. […]

Grow Your Audience

Finding the Twinsumers in your perfect audience.

March 2, 2011 Joe Taylor Jr. Leave a Comment

I love reading the monthly briefings from the Trendwatching team. This year, they called out “Twinsumers” and “Social-lites” as part of their 11 Crucial Consumer Trends for 2011. Grow Your Band’s Audience charts a course for finding “your perfect audience.” That’s not the audience in your scene, your family, or your neighborhood. Your perfect audience […]

Grow Your Audience

What’s Culturally Significant? (Part 2)

February 7, 2011 Joe Taylor Jr. Leave a Comment

A few weeks ago, I joined a gathering of about a hundred professionals from the arts, entertainment, and creative communities in Philadelphia to discuss the concept of “creative vitality” in our city. The fact that all of these talented individuals still see themselves in silos gives credence to the idea that Americans have very different […]

Grow Your Audience

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Since 1997, Joe Taylor Jr. and the team have written about how artists, writers, and musicians can connect directly with audiences for support and patronage. We're currently in archive mode.

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  • Musician, your audience needs you.
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