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Marketing and career advice for musicians, music managers, and creative professionals.

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Grow Your Audience

Seven things I learned from fifteen years behind the wheel at spinme.com

September 11, 2011 Joe Taylor Jr. Leave a Comment

When spinme.com launched in 1997, we thought it would grow up to be Pitchfork. It hosted “Daily Digital Opinion,” J.F. Parnell’s album review mailing list, and our original discussion forums. What a precious logo we had when we launched: While “J.F.” got headhunted away to a series of larger media companies, I chased conversations in […]

Grow Your Audience

Build an Affordable, Essential Website for Your Band

March 24, 2011 Joe Taylor Jr. Leave a Comment

Over the years, I’ve had plenty of arguments with musicians and with music management professionals about the importance of maintaining a website under your own domain. Their responses often included: * 1996: I don’t need my own domain. AOL gives me free web page hosting, and I’ll always have my AOL account! * 1998: I […]

Grow Your Audience, Web/Tech

The Concert Photographer’s Manifesto

March 21, 2011 Joe Taylor Jr. Leave a Comment

A recent post about concert photography on Australian website The Vine resulted in feedback from an anonymous concert photographer who left a so-called manifesto in the article’s comments. The Vine republished the photographer’s manifesto on its own page, in which the photog remarks that fan media have harmed both the business and the culture of […]

Grow Your Audience

Sharing sacrifice with your fans.

March 21, 2011 Joe Taylor Jr. Leave a Comment

Al Lewis launched into a Wall Street Journal essay on the economy with the phrase: Shared sacrifice follows every disaster. It’s only a matter of deciding who shares it. Thinking about some of the choices Lori and I have been making in our own household, it’s not surprising that there’s a huge slump in ticket […]

Grow Your Audience

What’s the value of entertainment?

March 19, 2011 Joe Taylor Jr. Leave a Comment

Hollywood’s going nuts this weekend, because of a deal between Lionsgate, Groupon, and Fandango, to pack theatre seats for the premiere weekend of Matthew McConaughey’s new movie, “The Lincoln Lawyer.” Here’s how the deal works. In most cities, it costs $11 to see a first-run movie. Lionsgate and Groupon offered a deal for $6 tickets […]

Grow Your Audience

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Since 1997, Joe Taylor Jr. and the team have written about how artists, writers, and musicians can connect directly with audiences for support and patronage. We're currently in archive mode.

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Essentials

  • Why you want your manager, your business manager, and your booking agent to work for different agencies.
  • You've got three hours to live.
  • If you dream of doing the work, do the work.
  • Musician, your audience needs you.
  • Internet Buzz is not the same as Street Buzz

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Music Business Books

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  • Music Management for the Rest of Us
  • Grow Your Band's Audience

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