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Marketing and career advice for musicians, music managers, and creative professionals.

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Grow Your Audience

Giving yourself the space to shine.

December 22, 2010 Joe Taylor Jr. Leave a Comment

Pamela Slim writes that it’s easy for creative people to fool themselves into thinking that their strengths can overcompensate for environmental variables. Have you ever watched yourself spiral downward with something that’s usually a cinch? It happens to musicians and to artist managers all the time. It’s tempting to want to get into the music […]

Grow Your Audience, Inspiration, Music Management marketing, performance, planning, self-care

Why You Should Own Your Band’s Website

December 16, 2010 Joe Taylor Jr. Leave a Comment

Delicious is dying. And if you’re not a hardcore web citizen, you might not know the reason why so many folks have become so upset about it. In short: a beloved, free service that thousands of people used to automate all kinds of workflows is being placed in a “sunset” phase by Yahoo! Tumblr is […]

Grow Your Audience, Web/Tech marketing, social media, web design

Four Rules for Artistic Success

November 16, 2010 Joe Taylor Jr. 1 Comment

James Danziger offers four essential rules for young photographers to “survive” in what’s becoming a challenging line of work. It strikes me that all four rules apply to emerging musicians and artist managers, too: 1. Have talent. Danziger says, “Talent is not when your friends tell you they love your work, but when people who […]

Grow Your Audience

Make Space to Leave MySpace

November 4, 2010 Joe Taylor Jr. Leave a Comment

The alarm clock woke me up with the news that a senior News Corporation executive hinted about the possible closure of MySpace within “quarters, not years.” Even if MySpace manages to avoid a total shutdown, independent musicians should worry whenever company executives change the focus of a service from “community” to “celebrities.” For years, I’ve […]

Grow Your Audience, Web/Tech

Who will your music influence?

October 1, 2010 Joe Taylor Jr. 1 Comment

There’s a long-running trope about the Velvet Underground that goes something like: “The Velvet Underground only sold about a thousand copies of their first record. But every single person that bought that record started a band.” It’s funny to me that we often get caught up in arguments over how many followers a band has […]

Grow Your Audience

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Since 1997, Joe Taylor Jr. and the team have written about how artists, writers, and musicians can connect directly with audiences for support and patronage. We're currently in archive mode.

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