From Packing Boxes to Packing Venues

An excellent profile in the New York Times about the day-to-day life of an emerging artist. Do you see yourself in any of these scenes?

Corporate Patronage

Continuting our patronage discussion, expect to see non-label companies use the infrastructure of retail and radio distribution to promote their products by aligning with indie buzz bands. This used to be the domain of the “special products” divisions at the…

HTML Newsletters

I used to be pretty rabidly opposed to HTML newsletters, but many of my colleagues have shown me the light. Yes, there are still some problems, but the pros outweigh the cons. Especially when you design a newsletter that really…

See Through Cat

For those of you with whom I’ve debated the lack of effectiveness of “paid” street teams, look at the attention that the new Napster is getting for its color-within-the-lines attempt at guerilla marketing.

Indie MMMbop Club

In case you missed it, Forbes checks out the numbers behind Hanson’s move to indie-dom.

The History of the Disc

In all the hoopla around pricing for CD’s versus digital downloads, it’s important to remember that paying for recordings is a practice that’s only been around for a blip of history. Patronage is what fueled much of music’s development in…

Accept Credit Cards on the Road

It’s essential for your future as an independent musician to find ways to sell as much merchandise as possible at your shows. (And it doesn’t always have to be CD’s!) Read how one band is using new technology to take…

Monster Conference Call

David Hooper and I are planning what we’ve been jokingly referring to as The Mother of All Music Industry Conference Calls. Basically, we’re gonna get on the phone and go nuts answering your e-mailed questions about your future music career,…

PayLoadz, Affiliates and Dollar Downloads

Kudos to the folks at Tummy Touch Records, who are using the service our friends at PayLoadz have developed to offer low-cost music downloads right from your site. The REAL innovation is the built-in PayLoadz afflilate program, which lets them…

Performance Anxiety

From New York Magazine, a reminder that you should be looking to your friends and family to populate your FIRST show in the area — after that, you should be building your audience from the friends that those folks brought…