For the past hundred years, the conventional wisdom about marketing your music has been about building a brand and sticking to it. Think about some of the classic stars of the last century: Frank Sinatra, Etta James, Elvis Presley. It’s…
No American Idol Songwriter Competition for 2009
Andy Dehnart at Reality Blurred confirmed with both Fox and with American Idol judge Kara DioGuardi that there will be no American Idol songwriting competition this year. In fact, Andy’s report indicates that Kara herself will be taking on the…
Wanting It More Than Ever
After 25 years of his winter film festival attracting attention for indie movies, technology and the economy have rolled the clock back. There’s no easy financing now.
More Discussion about Film & TV Licensing
Alexandra Patsavas, probably the most influential music supervisor working today, took some time to answer questions at the Billboard/Hollywood Reporter Film & TV Music Conference, along with estate manager Jeffrey Jampol. It’s interesting to see how that discussion played out.…
Hot Topic: Investing in Mid-Tier Bands
I just came back from running an errand at the Plaza at King of Prussia. The whole mall is crawling with girls lined up to catch a glimpse of Robert Pattinson from the movie Twilight. 300 fans lined up in…
When Does a 360 Music Deal Make Sense?
For major touring acts, it’s a no brainer. Ditch the major labels, cash a fat advance check, and head out on the road.
21 Ways To Do Everything Better
Today’s required reading: 21 Ways To Do Everything Better by Dumb Little Man
Learn How to License Your Music to Television and Film
From a return on investment point of view, music licensing can be easier for some musicians than playing gigs or trying to get radio airplay.
Steven Bacon’s Best Gig Ever
See what happens when your biggest new fan has a fan base of their own.
Indie Music Lacks Access to Radio, But Why Worry?
According to a recent survey, independent musicians have no more access to major market radio now than they did before major networks agreed to settle over charges of payola. What I can’t figure out is why, in the year 2008,…
Chinese Democracy Drops Nov. 23: Free Dr. Pepper for All?
I just saw an item hit the Reuters wire that the long-awaited Guns N’ Roses album, “Chinese Democracy,” is going on sale November 23. That’s an odd date to release an album, right? And then, I remembered that Dr. Pepper’s…
My Favorite Links for 07/13/08
Apple’s Bad Day