Understanding Scenario Planning

In both Grow Your Band’s Audience and More Gigs Now, I use a stripped-down form of scenario planning to walk readers through the first few steps of forming a long term success plan. If you’re not familiar with how scenario…

Making It Easy for Folks to Talk About You

We have talked about this on more than a few calls. Audience members go for “high concept.” No matter how you’ve positioned your music, it’s always going to be easier for folks to talk about you in the context of…

You’ve Got Three Hours to Live.

Would you be okay with that? Seriously, if you knew the clock was ticking, and you had little more than the length of a Kubrick movie to roll over the highlights of your life… What conversations do you still need…

What We Learned from Tonight’s Apprentice Elimination

Without giving anything away for our West Coast friends, tonight’s Apprentice (which was the best episode in a while — maybe since season two) showcased what can go wrong when you choose to be negative about a situation. I see…

Just because I’m a nice guy…

“…doesn’t mean I’m not sexy.” Mig wonders if he didn’t get chosen as the new lead singer of INXS because his fans are a little older. It certainly won’t hurt him when he releases his solo record…

EMI Execs: Just Hanging Out

Newsweek’s international edition picks apart the state of EMI, now the third largest record company in the world. What’s the master strategy they’re following? Stay flexible and ready to react to the next completely unexpected thing that consumers want. WHAT?!…