I have been harping for what seems like years about the fact that you do not need to sink piles of cash into studio recordings before growing your audience. Here’s new proof. With only one “official” single on the market,…
Category
Grow Your Audience
Hanson Wants You to Stay Independent
If you had told me ten years ago that the country’s biggest proponent for an aggressive independent music community would be Hanson… I can’t even think of what I’d do. Yes, it’s true. The boys are back, they sound great,…
The New Tastemakers
Web sites like Pitchfork, Tiny Mix Tapes, and cokemachineglow have made being a passive indie fan that much easier. Track these topics:
Are your street teams doing more harm than good?
I’m almost ready to post the recording of our first Street Team 101 call to the members area, but I want to reiterate something I mentioned on the call: A lot of folks are using the term “street team” to…
Your Competition IS The Real World
We talk a lot on our member conference calls about the things that you’ve got to do to build an audience big enough to make financial sense for talent buyers to book your band. Remember, there’s no longer (in 99%…
“Street Team 101” Teleseminar Series Starts Tonight!
If you’ve been struggling with getting your street team off the ground, sign up for tonight’s first installment of my new “Street Team 101” series. We’ll be recording this for our membership area and for a new CD release, but…
Avoiding Debt, Running a Label, and Making Time for Yourself
I just uploaded three great recordings from last week’s live calls to the member area. One of our members wants to know how to run the zone strategy of booking more gigs without eating up his profits. Another member has…
Arriving in October: Street Team 101
I’ve been wanting to do something around street teams for some time now. That’s why, every Tuesday in October, I’ll devote an hour to showing our members how to put together the ultimate street team. Frankly, I’m not even so…
Audience access pays off.
Major label deals and acting gigs can come and go, but direct connections with your audience keep you strong. Just ask Rick Springfield.
Proof of un-serious indie rock
spinme.com member J’Ae from the band Lokata sent me over one of their webisodes. It’s a fun video clip that looks behind the scenes at their recording process and other stuff they spend their time doing. (Are those pie plates…
Is your gossip more important than your album?
Seems like every time I send out a newsletter, something crosses the desk that I would love to have put in. Perhaps next time. Anyway, here’s a pretty cogent argument from the film side of entertainment that applies to music…
Grow Your Band’s Audience with Weblogs
Tomorrow night (August 2) at 8pm ET, members can join me on a live conference call where we’ll discuss the power of weblogs. Not just getting your music picked up by a tastemaking MP3 blog, but methods that you can…