It’s so easy to focus on social media marketing and street team strategies, that we often overlook some of the most basic ways that you can grow your audience. Every day, someone probably asks you what you do for a…
Author
Joe Taylor Jr.
How learning to hear “no” can save your career.
Yesterday, I wrote about how our culture cast Simon Cowell as the villain of American Idol, just because he has the audacity to tell people “no.” We’re so concerned with being liked, with validating everyone’s experiences, and with wanting happy…
Why you should learn to say “No” like Simon Cowell.
If you believe the news reports from the Television Critics Association, there’s “no villain” on American Idol now that Simon Cowell has left for the American version of X-Factor. That’s a shame. American culture has evolved in the past few…
Why you should ignore thousands of music consultants…
…also known as your fans. While this will sound a little contradictory coming from the guy that wrote two books about audience engagement (with a third on the way), think about the qualities that drew your fans to you in…
Where can you sell your music online?
If you’re not already immersed in the entertainment e-commerce industry, you could face an overwhelming number of choices. Consultants and web contractors may want to charge you hundreds of dollars a month to develop and host custom solutions for selling…
Requesting Your Song on the Radio (Could Disappoint You)
There’s nothing like hearing your song on the radio for the first time. I’ve been fortunate enough to be around artists who’ve experienced the rush of hearing their beautiful recordings compressed like crazy and popped in-between station “stinger” IDs. But,…
Paramore Breakup: How Managers Influence Artists
A post by Thursday Bram got me thinking about something I wrote years ago about the relationship between artist and manager. “Musicians get to be the CEOs of their own small companies. And CEOs get to hire staffs.” I want…
Luck Means Nothing in the Music Business
I meet too many aspiring musicians who tell me they’re just waiting for that lucky break for the world to discover their talent. In the meantime, they’re usually the same folks watching every episode of American Idol instead of booking…
Music Management Skills: Get Others Involved
While revising the site’s “About” page, I realized that it’s been a while since I wrote about one of the most important skills for a music manager to develop: the ability to rally and display support. Bands often get stuck…
Announcing my fifth music business book: “Audience Supported.”
I’m so excited to tell you about the launch of my fifth music business book, “Audience Supported.” I started writing about the music business when I was still working as a public radio producer. My then-girlfriend, now my wife, took…
All new editions of spinme.com music business books in 2011.
Thanks to Lori’s help and to a much easier schedule since moving into Center City Philadelphia, I’ve got the road map for all new updates to my series of music business books in 2011: Grow Your Band’s Audience (“Tenth Anniversary…
Giving yourself the space to shine.
Pamela Slim writes that it’s easy for creative people to fool themselves into thinking that their strengths can overcompensate for environmental variables. Have you ever watched yourself spiral downward with something that’s usually a cinch? It happens to musicians and…