From the category archives:

Music Marketing

Indie Music Lacks Access to Radio, But Why Worry?

Music Marketing

According to a recent survey, independent musicians have no more access to major market radio now than they did before major networks agreed to settle over charges of payola.
What I can’t figure out is why, in the year 2008, when radio is a declining force in the way Americans learn about new music, do we [...]

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Chinese Democracy Drops Nov. 23: Free Dr. Pepper for All?

Featured Article

I just saw an item hit the Reuters wire that the long-awaited Guns N’ Roses album, “Chinese Democracy,” is going on sale November 23.
That’s an odd date to release an album, right?
And then, I remembered that Dr. Pepper’s marketing director placed a bet that if the record dropped anytime in 2008, “everyone in America” would [...]

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